WOWSOME

5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

[fa icon="calendar'] Aug 9, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Interactive print ads, Interactive Prints, Print media advertising, interactive advertising, interactive print advertising, printing marketing ideas, print marketing

[fa icon="comment"] 0 Comments

 The January 2014 edition of  Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.

Read More [fa icon="long-arrow-right"]

Evolution of Print Advertising and Marketing

[fa icon="calendar'] Jul 13, 2018 5:35:40 PM / by Shefali Rangi posted in Print media advertising, marketing and advertising, best marketing campaigns, Print Advertising and Marketing, Print Advertising Trends, print and digital marketing, print advertising campaigns

[fa icon="comment"] 0 Comments

Advertising and media reach billions of consumers today. Information Technology & Artificial Intelligence have taken advertising and marketing to new frontiers. This journey did not begin with computers though. It all started in the 15th century, with the invention of the printing press.

Read More [fa icon="long-arrow-right"]

What Makes WOWSOME Stand Out from Other Advertisers

[fa icon="calendar'] May 28, 2018 4:00:00 PM / by Lipi Bharadwaj posted in Innovative Technology, Print media advertising, Experiential Brand Activation, experiential marketing campaigns, brand engagement marketing, Brand Engagement Strategy

[fa icon="comment"] 0 Comments

Not more than two months back, brands were busy charting out their campaign plans for the IPL season. A leading brand in the field of education approached us with an idea. They wanted to build an advertisement that would launch an augmented reality game of gali cricket with a stick figure acting as a bowler throwing the ball at the player.

Read More [fa icon="long-arrow-right"]

4 Ways to Capture your Audiences’ Attention

[fa icon="calendar'] May 15, 2018 5:55:05 PM / by Lipi Bharadwaj posted in Augmented Reality Marketing, Brand engagement, marketing, Print media advertising, Advertising

[fa icon="comment"] 0 Comments

To capture the chunk of the sales pie that your organization deserves, you will have to capture the attention of your audience. The overwhelming amount of data available can lead to analysis paralysis. Therefore, to get you started here are some easy steps you can take to hold your audience’s attention.

Read More [fa icon="long-arrow-right"]

5 tips to kickstart your experiential marketing campaign

[fa icon="calendar'] Apr 21, 2018 12:38:42 PM / by Lipi Bharadwaj posted in Digital advertising agency, Experiential Marketing, Interactive advertisement, Interactive Prints, Print media advertising, branding

[fa icon="comment"] 0 Comments

Traditional definitions of Marketing no more hold. Their place has been taken up by Digital and Experiential Marketing.

Read More [fa icon="long-arrow-right"]

How to Make Your Campaign Effective With Interactive Print Ads

[fa icon="calendar'] Mar 7, 2018 12:20:19 PM / by Lipi Bharadwaj posted in Interactive Print, Augmented reality prints, Interactive print ads, Interactive Prints, Print media advertising, AR Prints

[fa icon="comment"] 0 Comments

Since the last decade or so, we have heard many say “Print is dying” but print is still around and still strong. It is still among the most powerful media to reach an audience fast. Many see it as a nice break from the bombardment of online messages through mails and constant ads in their social media feed.

Read More [fa icon="long-arrow-right"]

Maximize your lead conversions from print ads

[fa icon="calendar'] Mar 5, 2018 7:15:51 PM / by Lipi Bharadwaj posted in Interactive Print, Augmented reality prints, Interactive print ads, Interactive Prints, Print media advertising, AR Prints, augmented reality companies in hyderabad

[fa icon="comment"] 0 Comments

Businesses big and small depend on generating and converting leads to sell their products. One of the age-old ways to do this is through a print ad.

But they pose unique challenges - how do you include a call-to-action in it? How do you measure the conversion rate? How do you even know how many impressions were “real”?

These challenges sometimes feel so daunting that some throw in the towel.

But that does not have to be the case.

Here are a few steps that you can take to maximise lead conversion from your print ads:

Download Free Guide to Mixed Reality Marketing Campaign

Read More [fa icon="long-arrow-right"]

5 Marketing Trends that will Rule 2018

[fa icon="calendar'] Mar 1, 2018 3:45:53 PM / by Lipi Bharadwaj posted in Experiential Marketing, Interactive advertisement, Interactive print ads, Interactive Prints, Print media advertising, wowsome app

[fa icon="comment"] 0 Comments

This is a very exciting time to be a marketer. You have to deal with a dynamic world where you have to keep trying out new things every other day.

Read More [fa icon="long-arrow-right"]

5 Ways to Engage Customers With Augmented Reality

[fa icon="calendar'] Feb 26, 2018 11:44:29 AM / by Lipi Bharadwaj posted in Augmented Reality Marketing, Augmented reality prints, augmented reality technology, best experiential marketing companies, Brand engagement, Digital advertising agency, Experiential Marketing, Interactive advertisement, Interactive print ads, Interactive Prints, marketing, Print media advertising, wowsome app, Augmented reality ads, augmented reality advertising, Augmented Reality App, Augmented Reality (AR) Ads, Augmented reality companies, augmented reality companies in hyderabad

[fa icon="comment"] 0 Comments

Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).

Read More [fa icon="long-arrow-right"]

Quick Tips For Planning Your First AR Marketing Campaign

[fa icon="calendar'] Feb 20, 2018 12:23:09 PM / by Lipi Bharadwaj posted in Mixed Reality, Augmented Reality Marketing, augmented reality technology, best experiential marketing companies, Digital advertising agency, Experiential Marketing, marketing, Print media advertising

[fa icon="comment"] 0 Comments

A recent survey by Technavio put the AR augmented reality marketing business at $1.09bn. This is double the size of any other application of AR, including gaming.

Read More [fa icon="long-arrow-right"]

Subscribe to WOWSOME blog

Lists by Topic

see all

Posts by Topic

see all

Recent Posts