The January 2014 edition of Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.
Josh keeps tracking his business with much concern. His business is receding as fast as his hairline. If he doesn’t do something soon, he might lose a lot more than his hair.
Since the last decade or so, we have heard many say “Print is dying” but print is still around and still strong. It is still among the most powerful media to reach an audience fast. Many see it as a nice break from the bombardment of online messages through mails and constant ads in their social media feed.
Businesses big and small depend on generating and converting leads to sell their products. One of the age-old ways to do this is through a print ad.
But they pose unique challenges - how do you include a call-to-action in it? How do you measure the conversion rate? How do you even know how many impressions were “real”?
These challenges sometimes feel so daunting that some throw in the towel.
But that does not have to be the case.
Here are a few steps that you can take to maximise lead conversion from your print ads:
This is a very exciting time to be a marketer. You have to deal with a dynamic world where you have to keep trying out new things every other day.
Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.
But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).
Virtual, alternative, and augmented
Are you one of those people who don't like to stick to the well trodden path, the one that everyone else take? Do you feel bored of the same old marketing gigs that consumers are all too aware of these days? or maybe you just want to try something out of the ordinary for your extraordinary product.
I can tell you this, very honestly, that you have made that decision at the right time. We live in an era of unimaginable possibilities and marketing is no exception. With advertising making the most of the surge in Augmented Reality, putting your product into the market has become more than just a campaign. It has become an experience, one that your consumers will never forget.