WOWSOME

How We Ran a 'Successful' Experiential Marketing Campaign for RCB during IPL 2018

[fa icon="calendar'] Jun 12, 2018 5:11:04 PM / by Priyanca Singh posted in Technology, best experiential marketing companies, Brand engagement, Experiential Marketing, Experiential Brand Activation, RCB IPL 2018

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How to Create Experiential Marketing Campaign that People Love

[fa icon="calendar'] May 28, 2018 7:01:25 PM / by Lipi Bharadwaj posted in Technology, best experiential marketing companies, Experiential Marketing, Advertising, Experiential Brand Activation, experiential marketing campaigns, brand engagement marketing

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You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.

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What Makes WOWSOME Stand Out from Other Advertisers

[fa icon="calendar'] May 28, 2018 4:00:00 PM / by Lipi Bharadwaj posted in Innovative Technology, Print media advertising, Experiential Brand Activation, experiential marketing campaigns, brand engagement marketing, Brand Engagement Strategy

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Not more than two months back, brands were busy charting out their campaign plans for the IPL season. A leading brand in the field of education approached us with an idea. They wanted to build an advertisement that would launch an augmented reality game of gali cricket with a stick figure acting as a bowler throwing the ball at the player.

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Why Experiential Marketing?

[fa icon="calendar'] May 26, 2018 4:55:57 PM / by Priyanca Singh posted in Experiential Marketing, Advertising, Experiential Brand Activation, brand engagement marketing

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Let’s consider a hypothetical situation here, an analogy if you may.

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Why you Need Green Screens for an Effective Experiential Campaign

[fa icon="calendar'] May 17, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Augmented Reality Marketing, best experiential marketing companies, Experiential Marketing, Experiential Brand Activation, Green Screen Photo Booth, Green screen photography, experiential marketing campaigns

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Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

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