WOWSOME

How to Create Experiential Marketing Campaign that People Love

[fa icon="calendar'] May 28, 2018 7:01:25 PM / by Lipi Bharadwaj posted in Technology, best experiential marketing companies, Experiential Marketing, Advertising, Experiential Brand Activation, experiential marketing campaigns, brand engagement marketing

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You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.

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What Makes WOWSOME Stand Out from Other Advertisers

[fa icon="calendar'] May 28, 2018 4:00:00 PM / by Lipi Bharadwaj posted in Innovative Technology, Print media advertising, Experiential Brand Activation, experiential marketing campaigns, brand engagement marketing, Brand Engagement Strategy

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Not more than two months back, brands were busy charting out their campaign plans for the IPL season. A leading brand in the field of education approached us with an idea. They wanted to build an advertisement that would launch an augmented reality game of gali cricket with a stick figure acting as a bowler throwing the ball at the player.

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Why Experiential Marketing?

[fa icon="calendar'] May 26, 2018 4:55:57 PM / by Priyanca Singh posted in Experiential Marketing, Advertising, Experiential Brand Activation, brand engagement marketing

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Let’s consider a hypothetical situation here, an analogy if you may.

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How to Excel in Brand Management?

[fa icon="calendar'] May 23, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Brand engagement, marketing, brand engagement marketing, Brand Engagement Strategy, brand building and engagement

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Do you know how many websites are there in the world right now? Well, more than 1.5 billion and of these, not more than 200 million are active. Every day, there are new websites popping up and each of these websites compete with each other to reach their target audience.Note that it is irrespective of the fact that a Company is small, medium, or large - has a website in the initial stage of development or a dedicated up & running marketplace.

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