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How We Ran a 'Successful' Experiential Marketing Campaign for RCB during IPL 2018

[fa icon="calendar'] Jun 12, 2018 5:11:04 PM / by Priyanca Singh posted in Technology, best experiential marketing companies, Brand engagement, Experiential Marketing, Experiential Brand Activation, RCB IPL 2018

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How to Create Experiential Marketing Campaign that People Love

[fa icon="calendar'] May 28, 2018 7:01:25 PM / by Lipi Bharadwaj posted in Technology, best experiential marketing companies, Experiential Marketing, Advertising, Experiential Brand Activation, experiential marketing campaigns, brand engagement marketing

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You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.

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Why you Need Green Screens for an Effective Experiential Campaign

[fa icon="calendar'] May 17, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Augmented Reality Marketing, best experiential marketing companies, Experiential Marketing, Experiential Brand Activation, Green Screen Photo Booth, Green screen photography, experiential marketing campaigns

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Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

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Interactive Print vs Experiential Marketing: What to Choose?

[fa icon="calendar'] Apr 19, 2018 11:39:07 AM / by Waseq Shaaz posted in Interactive Print, Augmented Reality Marketing, best experiential marketing companies, Brand engagement, Experiential Marketing, Interactive advertisement, Interactive print ads, Interactive Prints, marketing

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Josh keeps tracking his business with much concern. His business is receding as fast as his hairline. If he doesn’t do something soon, he might lose a lot more than his hair.

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Everything you need to know about Experiential Marketing

[fa icon="calendar'] Apr 18, 2018 11:41:34 AM / by Lipi Bharadwaj posted in Augmented Reality Marketing, best experiential marketing companies, Experiential Marketing

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Experiential Marketing, also known as Engagement Marketing aims to put customer engagement at the center of a marketing exercise.

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What you need to know about Excitometer?

[fa icon="calendar'] Mar 8, 2018 3:50:55 PM / by Waseq Shaaz posted in Mixed Reality, augmented reality technology, best experiential marketing companies, Experiential Marketing, augmented reality companies in hyderabad, excitometer

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Satisfying your customers is hard.

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5 Ways to Engage Customers With Augmented Reality

[fa icon="calendar'] Feb 26, 2018 11:44:29 AM / by Lipi Bharadwaj posted in Augmented Reality Marketing, Augmented reality prints, augmented reality technology, best experiential marketing companies, Brand engagement, Digital advertising agency, Experiential Marketing, Interactive advertisement, Interactive print ads, Interactive Prints, marketing, Print media advertising, wowsome app, Augmented reality ads, augmented reality advertising, Augmented Reality App, Augmented Reality (AR) Ads, Augmented reality companies, augmented reality companies in hyderabad

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Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).

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Quick Tips For Planning Your First AR Marketing Campaign

[fa icon="calendar'] Feb 20, 2018 12:23:09 PM / by Lipi Bharadwaj posted in Mixed Reality, Augmented Reality Marketing, augmented reality technology, best experiential marketing companies, Digital advertising agency, Experiential Marketing, marketing, Print media advertising

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A recent survey by Technavio put the AR augmented reality marketing business at $1.09bn. This is double the size of any other application of AR, including gaming.

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How to rev up your Brand Engagement

[fa icon="calendar'] Jan 17, 2018 12:27:08 PM / by wowsome posted in Interactive Print, best experiential marketing companies, Brand engagement, Experiential Marketing, Advertising

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How Important is Brand Engagement?

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