Marketing and marketing campaigns are one of the most essential elements of your business. If you have been in business for some years then you must know how dedicatedly your marketing team is working to achieve the desired sales target. No matter how good or bad your products and services are, if you cannot take them to your target audience, they are of no use. You need to showcase your products and services in front of your customers, appeal and attract them towards your business. All these things when blended make up into a marketing campaign.