Early bird gets the worm
You are convinced about the potential of Augmented Reality (AR) and have seen the great reaction your customers have when interacting with an Augmented Reality application.
As the world celebrated World Health Day on the 7th of April, we thought it would be apt to share our insights on healthcare and how we could do our bit with Augmented Reality to make the world a better place to live in.
Augmented Reality (AR) as the name suggests augments our real worldview by enhancing it. With the rise in innovation in app development, somebody had to enter the arena of adding value to existing reality. In the last decade, many Augmented Reality companies have evolved, creating their own Augmented Reality applications and garnering investments in millions of dollars.
Satisfying your customers is hard.
Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.
But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).
Virtual, alternative, and augmented