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How Top Brands are Using Augmented Reality to Appeal to Kids

[fa icon="calendar'] Aug 14, 2018 5:49:12 PM / by Vernica posted in Augmented Reality Marketing, Brand engagement, mixed reality marketing, Augmented Reality game for children, augmented reality app for kids, augmented reality coloring books, Augmented Reality Toys

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 McDonald's is certifiably the King in the Kingdom of Kiddie Consumers. Their Happy Meals that offer children a ‘free’ toy (at the price of a premium on the meal), has become the order of choice for every family that sets a foot in the fast food chain. The giveaway toys are marketed as FUN, EXCITING, COLORFUL, RELEVANT and COLLECTIBLE to young children, and as free to parents. The children’s power to spend at these occasions drove McDonald’s success, garnering nearly 15% of it’s daily business and generating $10 million in revenue per day.

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How Augmented Reality is Shaping the Future of Journalism

[fa icon="calendar'] Jul 28, 2018 2:51:34 PM / by Shefali Rangi posted in Augmented Reality Marketing, augmented reality technology, augmented reality in journalism, augmented reality news, Interactive Journalism, augmented reality story, augmented reality projects

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5 offbeat uses of Augmented Reality

[fa icon="calendar'] Jul 5, 2018 6:39:48 PM / by Harsh Karamchandani posted in Augmented Reality Marketing, augmented reality advertising, augmented reality applications, augmented reality driving, augmented reality avatar, augmented reality shopping, augmented reality theme park

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 Augmented Reality (AR) is one of the most talked about technological innovations today. It is the super-imposition of computer generated images on our physical world. As dull as this sounds, this technology has the WOW factor to blow us away completely. Not only does it have the potential to change the way we interact with our surroundings but it can also revolutionize our physical reality itself. The most popular instance of this technology is the Snapchat avatars that most of us fiddle around with on our phones. But, that is just the tip of the iceberg as AR has the potential to permeate into all aspects of our life, be it education, healthcare, entertainment or even food. To give you a taste of how cool this technology is, we have curated some of the most offbeat ways this technology is being used to change our reality.

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Why you Need Green Screens for an Effective Experiential Campaign

[fa icon="calendar'] May 17, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Augmented Reality Marketing, best experiential marketing companies, Experiential Marketing, Experiential Brand Activation, Green Screen Photo Booth, Green screen photography, experiential marketing campaigns

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Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

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4 Ways to Capture your Audiences’ Attention

[fa icon="calendar'] May 15, 2018 5:55:05 PM / by Lipi Bharadwaj posted in Augmented Reality Marketing, Brand engagement, marketing, Print media advertising, Advertising

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To capture the chunk of the sales pie that your organization deserves, you will have to capture the attention of your audience. The overwhelming amount of data available can lead to analysis paralysis. Therefore, to get you started here are some easy steps you can take to hold your audience’s attention.

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How Augmented Reality can improve your sales

[fa icon="calendar'] May 5, 2018 12:44:49 PM / by Waseq Shaaz posted in Augmented Reality Marketing, Brand engagement, Digital advertising agency, marketing, Advertising, branding

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10 things your competitors can teach you about Augmented Reality

[fa icon="calendar'] Apr 26, 2018 11:08:24 AM / by Lipi Bharadwaj posted in Technology, Augmented Reality Marketing, augmented reality technology, Innovative Technology

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Early bird gets the worm 

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7 things about augmented reality your boss wants to know

[fa icon="calendar'] Apr 24, 2018 1:20:09 PM / by Lipi Bharadwaj posted in Augmented Reality Marketing, augmented reality technology, Experiential Marketing, Advertising

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You are convinced about the potential of Augmented Reality (AR) and have seen the great reaction your customers have when interacting with an Augmented Reality application.

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Interactive Print vs Experiential Marketing: What to Choose?

[fa icon="calendar'] Apr 19, 2018 11:39:07 AM / by Waseq Shaaz posted in Interactive Print, Augmented Reality Marketing, best experiential marketing companies, Brand engagement, Experiential Marketing, Interactive advertisement, Interactive print ads, Interactive Prints, marketing

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Josh keeps tracking his business with much concern. His business is receding as fast as his hairline. If he doesn’t do something soon, he might lose a lot more than his hair.

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Everything you need to know about Experiential Marketing

[fa icon="calendar'] Apr 18, 2018 11:41:34 AM / by Lipi Bharadwaj posted in Augmented Reality Marketing, best experiential marketing companies, Experiential Marketing

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Experiential Marketing, also known as Engagement Marketing aims to put customer engagement at the center of a marketing exercise.

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