McDonald's is certifiably the King in the Kingdom of Kiddie Consumers. Their Happy Meals that offer children a ‘free’ toy (at the price of a premium on the meal), has become the order of choice for every family that sets a foot in the fast food chain. The giveaway toys are marketed as FUN, EXCITING, COLORFUL, RELEVANT and COLLECTIBLE to young children, and as free to parents. The children’s power to spend at these occasions drove McDonald’s success, garnering nearly 15% of it’s daily business and generating $10 million in revenue per day.
Augmented Reality (AR) is one of the most talked about technological innovations today. It is the super-imposition of computer generated images on our physical world. As dull as this sounds, this technology has the WOW factor to blow us away completely. Not only does it have the potential to change the way we interact with our surroundings but it can also revolutionize our physical reality itself. The most popular instance of this technology is the Snapchat avatars that most of us fiddle around with on our phones. But, that is just the tip of the iceberg as AR has the potential to permeate into all aspects of our life, be it education, healthcare, entertainment or even food. To give you a taste of how cool this technology is, we have curated some of the most offbeat ways this technology is being used to change our reality.
Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.
To capture the chunk of the sales pie that your organization deserves, you will have to capture the attention of your audience. The overwhelming amount of data available can lead to analysis paralysis. Therefore, to get you started here are some easy steps you can take to hold your audience’s attention.
Early bird gets the worm
You are convinced about the potential of Augmented Reality (AR) and have seen the great reaction your customers have when interacting with an Augmented Reality application.
Josh keeps tracking his business with much concern. His business is receding as fast as his hairline. If he doesn’t do something soon, he might lose a lot more than his hair.
Experiential Marketing, also known as Engagement Marketing aims to put customer engagement at the center of a marketing exercise.