The sports industry is unarguably one of the biggest and most profitable industries today. As with fields like defence, education, and medicine, the advent of Augmented Reality into sports will be a game changer. However, unlike most fields, AR Sports is especially exciting as it presents opportunities that must be examined from two perspectives: firstly, what it could mean for the players themselves and secondly how introducing Augmented Reality in the field would affect the spectator's experience?
The future of shopping is here and it looks cooler than you can imagine. With the advent of e-commerce, retail stores have adopted the newest of technologies like Augmented Reality (AR) to enhance the customer’s shopping experience to get an edge over other stores. They have transformed the whole journey of a shopper from entering a store to opening the final product at home in unimaginable ways. This has resulted in increased brand engagement for them and a whole new way of shopping for us. So, let’s take a look at how some retailers are using augmented reality shopping to give us a memorable experience.
Augmented Reality (AR) is one of the most talked about technological innovations today. It is the super-imposition of computer generated images on our physical world. As dull as this sounds, this technology has the WOW factor to blow us away completely. Not only does it have the potential to change the way we interact with our surroundings but it can also revolutionize our physical reality itself. The most popular instance of this technology is the Snapchat avatars that most of us fiddle around with on our phones. But, that is just the tip of the iceberg as AR has the potential to permeate into all aspects of our life, be it education, healthcare, entertainment or even food. To give you a taste of how cool this technology is, we have curated some of the most offbeat ways this technology is being used to change our reality.
Augmented Reality (AR) as the name suggests augments our real worldview by enhancing it. With the rise in innovation in app development, somebody had to enter the arena of adding value to existing reality. In the last decade, many Augmented Reality companies have evolved, creating their own Augmented Reality applications and garnering investments in millions of dollars.