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5 Ways to Engage Customers With Augmented Reality

[fa icon="calendar'] Feb 26, 2018 11:44:29 AM / by Lipi Bharadwaj posted in Augmented Reality Marketing, Augmented reality prints, augmented reality technology, best experiential marketing companies, Brand engagement, Digital advertising agency, Experiential Marketing, Interactive advertisement, Interactive print ads, Interactive Prints, marketing, Print media advertising, wowsome app, Augmented reality ads, augmented reality advertising, Augmented Reality App, Augmented Reality (AR) Ads, Augmented reality companies, augmented reality companies in hyderabad

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Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).

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5 Ways Marketers Used AR In 2017

[fa icon="calendar'] Feb 22, 2018 11:41:03 AM / by Lipi Bharadwaj posted in Augmented reality greeting cards, Augmented Reality Marketing, Aumgented Reality for Movies, Entertainment, Innovative Technology, Interactive advertisement, Interactive Prints, marketing, wowsome app, AR Cards, AR for Entertainment, Augmented reality ads, Augmented Reality App, Augmented Reality (AR) Ads, Augmented reality companies, augmented reality companies in hyderabad

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2017 saw marketers finally realizing that Augmented Reality isn’t just a cool thing to do by itself. Instead the applications must have a good reason to exist and must be designed to meet some need of the target group - however small. Here are 5 of the best examples we saw.


  • The Ultimate Get Well Card: Honda and RPA collaborated to create an augmented reality experience for the Pediatric Brain Tumor Foundation at the Children's Hospital of Orange County. The idea was to delight kids during the holiday season through an AR surprise. It earned them praise as a truly meaningful use of technology - not a gimmicky one that we have seen in the early years of AR.
  • Gorillaz Augmented Reality App: Gorillaz is a band made up of make-believe band members. No surprise that AR is their chosen marketing channel when reuniting after a seven year hiatus. The app added elements from their latest album to the user’s real world surrounding to bring them into Gorillaz House. It not only won the Golden Lion at Cannes, but also connected with over 125,000 fans in 146 countries for the “house party” celebrating the new album, Humanz.
  • Raw Space AR promotion: Beatie Wolfe was the first artist to use NFC-enabled album covers. Tapping on these with your phone took you to her website with a single from the website playing. In 2017, she became the first artist to do a AR-based live streaming music event. This was used to promote her latest album, Raw Space. She live streamed a 360-degree video from Bell Labs’ anechoic chamber - chamber without echoes, where she performed with AR characters created by Design IO.
  • M&M’s AR Billboard: To launch their new flavor, M&M transformed twelve billboards into AR arcades that people could access using their smartphones. This campaign resulted in over 566 million customer impressions, according to ADWEEK.
  • Grufallo Spotter: England’s Forestry Commission developed a Pokemon GO like game. But it had fun characters and activities from the famous picture book superimposed over the great outdoors. This not only got kids to explore the forests, but also taught them a few things about forest anmals in a fun environment.   

 

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The Beginner's Guide To Augmented Reality Marketing

[fa icon="calendar'] Feb 21, 2018 3:06:13 PM / by Lipi Bharadwaj posted in Augmented Reality Marketing, Augmented reality prints, augmented reality technology, Brand engagement, Digital advertising agency, Experiential Marketing, Interactive advertisement, Interactive print ads, AR Prints, Augmented reality ads, augmented reality advertising, Augmented Reality App, Augmented reality companies, augmented reality companies in hyderabad

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Virtual, alternative, and augmented

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Advertising powered with Augmented Reality: Is it the future?

[fa icon="calendar'] Jan 29, 2018 1:39:44 PM / by wowsome posted in Interactive Print, Augmented reality prints, Interactive Prints, marketing, WOWSOME Life, Advertising, Augmented reality ads, augmented reality advertising, Augmented Reality App, Augmented Reality (AR) Ads, Augmented reality companies

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No, it is the present!

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5 reasons to use WOWSOME Interactive Print for marketing your products

[fa icon="calendar'] Nov 20, 2017 6:07:03 PM / by wowsome posted in Interactive Print, Digital advertising agency, Entertainment, Interactive print ads, Print media advertising, WOWSOME Life, Advertising, Augmented reality ads

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Are you one of those people who don't like to stick to the well trodden path, the one that everyone else take? Do you feel bored of the same old marketing gigs that consumers are all too aware of these days? or maybe you just want to try something out of the ordinary for your extraordinary product.

I can tell you this, very honestly, that you have made that decision at the right time. We live in an era of unimaginable possibilities and marketing is no exception. With advertising making the most of the surge in Augmented Reality, putting your product into the market has become more than just a campaign. It has become an experience, one that your consumers will never forget.

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