Since the last decade or so, we have heard many say “Print is dying” but print is still around and still strong. It is still among the most powerful media to reach an audience fast. Many see it as a nice break from the bombardment of online messages through mails and constant ads in their social media feed.
Businesses big and small depend on generating and converting leads to sell their products. One of the age-old ways to do this is through a print ad.
But they pose unique challenges - how do you include a call-to-action in it? How do you measure the conversion rate? How do you even know how many impressions were “real”?
These challenges sometimes feel so daunting that some throw in the towel.
But that does not have to be the case.
Here are a few steps that you can take to maximise lead conversion from your print ads:
Virtual, alternative, and augmented
We have undertaken a tough task, making Christmas time even more magical and festive. In this merry season, let us not speak in prose but in poetry. Enjoy our Christmas carol!
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