In the summer of 2016, the gaming industry experienced a worldwide revolution with the release of Pokémon Go. With the introduction of Augmented Reality technology on a platform so accessible to the public, combined with the franchise that has the largest fan base on the planet, the game instantly went viral. The reach of the game could be witnessed by merely looking around in public - players could be seen walking, detached from everything around them, staring down at their smartphones as if it contained another dimension they had temporarily escaped into. The irony? For them it wasn’t just an escape, it was migration.