WOWSOME

How Can Interactive Advertising Enhance Your Business?

[fa icon="calendar'] Jul 26, 2018 11:52:10 AM / by Lipi Bharadwaj posted in interactive advertising, interactive advertising campaigns, interactive media advertising, future of interactive marketing, interactive marketing company, customer retention strategies, interactive advertising examples

[fa icon="comment"] 0 Comments

 In September 2015, JetBlue airlines invited regular New Yorkers to steal their advertisement. They had put up close to 150 interactive ads – which actually were poster-sized vouchers at bus stops across New York. The ad encouraged the viewer to peel off the ad, and win a prize in return – roundtrip flights, free ice cream, entry to a sporting event, etc. Walking away with a poster-sized coupon under your arm is not discreet at all – but the participants did not care, and this also provided additional exposure to JetBlue. Needless to say, #NYCTakeOff was a hugely successful interactive advertising campaign.

Read More [fa icon="long-arrow-right"]

Difference Between Virtual Reality, Augmented Reality, and Mixed Reality

[fa icon="calendar'] Jul 24, 2018 12:00:00 AM / by Vernica posted in augmented reality vs virtual reality, mixed reality vs augmented reality, How vr,ar,mr stack up, ar vr mr, what is ar vr mr

[fa icon="comment"] 0 Comments

Do you think you know the difference between Augmented Reality, Mixed Reality and Virtual Reality? Take the quiz towards the end to find out.

Read More [fa icon="long-arrow-right"]

How Augmented Reality is Shaping The Future of Shopping

[fa icon="calendar'] Jul 20, 2018 4:02:47 PM / by Harsh Karamchandani posted in Augmented Reality App, augmented reality applications, augmented reality shopping, future of augmented reality, AR Shoes, AR Furniture, AR Interior Design, AR Mirrors

[fa icon="comment"] 0 Comments

The future of shopping is here and it looks cooler than you can imagine. With the advent of e-commerce, retail stores have adopted the newest of technologies like Augmented Reality (AR) to enhance the customer’s shopping experience to get an edge over other stores. They have transformed the whole journey of a shopper from entering a store to opening the final product at home in unimaginable ways. This has resulted in increased brand engagement for them and a whole new way of shopping for us. So, let’s take a look at how some retailers are using augmented reality shopping to give us a memorable experience.

Click here to know about the applications of Augmented Reality

Read More [fa icon="long-arrow-right"]

Augmented Reality in the Field of Education

[fa icon="calendar'] Jul 17, 2018 6:45:07 PM / by Akshaya Devasia posted in augmented reality in the classroom, augmented reality books, ar in education, augmented reality in education

[fa icon="comment"] 0 Comments

 

Read More [fa icon="long-arrow-right"]

Evolution of Print Advertising and Marketing

[fa icon="calendar'] Jul 13, 2018 5:35:40 PM / by Shefali Rangi posted in Print media advertising, marketing and advertising, best marketing campaigns, Print Advertising and Marketing, Print Advertising Trends, print and digital marketing, print advertising campaigns

[fa icon="comment"] 0 Comments

Advertising and media reach billions of consumers today. Information Technology & Artificial Intelligence have taken advertising and marketing to new frontiers. This journey did not begin with computers though. It all started in the 15th century, with the invention of the printing press.

Read More [fa icon="long-arrow-right"]

Augmented Reality in The Field of Real Estate

[fa icon="calendar'] Jul 11, 2018 3:20:14 PM / by Vernica posted in augmented reality technology, augmented reality applications, augmented reality real estate, augmented reality use in real estate, augmented reality real estate marketing, real estate marketing technology, real estate and technology

[fa icon="comment"] 0 Comments

 

Read More [fa icon="long-arrow-right"]

Disadvantages of Print Media

[fa icon="calendar'] Jul 7, 2018 12:00:00 AM / by Devika Nautiyal posted in print media, print media vs electronic media, electronic media, electronic media marketing, Disadvantages of Print Media

[fa icon="comment"] 0 Comments

Read More [fa icon="long-arrow-right"]

5 offbeat uses of Augmented Reality

[fa icon="calendar'] Jul 5, 2018 6:39:48 PM / by Harsh Karamchandani posted in Augmented Reality Marketing, augmented reality advertising, augmented reality applications, augmented reality driving, augmented reality avatar, augmented reality shopping, augmented reality theme park

[fa icon="comment"] 0 Comments

 Augmented Reality (AR) is one of the most talked about technological innovations today. It is the super-imposition of computer generated images on our physical world. As dull as this sounds, this technology has the WOW factor to blow us away completely. Not only does it have the potential to change the way we interact with our surroundings but it can also revolutionize our physical reality itself. The most popular instance of this technology is the Snapchat avatars that most of us fiddle around with on our phones. But, that is just the tip of the iceberg as AR has the potential to permeate into all aspects of our life, be it education, healthcare, entertainment or even food. To give you a taste of how cool this technology is, we have curated some of the most offbeat ways this technology is being used to change our reality.

Read More [fa icon="long-arrow-right"]

3 M's of Marketing: Mixed Reality, eMpathy and Social iMpact

[fa icon="calendar'] Jul 4, 2018 3:38:31 PM / by Vernica posted in empathy in business, empathy skills, empathy in customer service, empathy in business communication, mixed reality marketing, mixed reality technology, mixed reality applications, social entrepreneurship

[fa icon="comment"] 0 Comments

When problems plague our society, consumers turn to conscious consumerism to do their part in saving our world. As people begin to ‘purchase with a purpose’, it becomes the business’s responsibility to convince the customer that with their brand, people’s dimes make a difference, and the most convincing of all appeals is one that is emotional. Chris Milk, film director and CEO of virtual reality company Vrse, has described virtual reality and related technologies as the ultimate empathy machines. Imagine two different narratives. A salesperson comes to your doorstep bearing a speech about the oncoming extinction of honeybees and different graphs depicting their disappearance over the past 50 decades. Halfway through the presentation you lose interest, realize this is just another capitalistic sales gimmick, and close your door. Imagine the second narrative, when a salesperson comes to you with a simple headset, asks you for just 5 minutes of your time, and within those 5 minutes lets you experience the plight of an endangered Honeybee named Alex. With this VR headset, you step into the wings of Alex, and see your dying colony, and your livelihood being snatched from you. Within the five minutes, you experience the cause that the salesperson is pleading you to donate to, and for the first time you have found a reason to empathize. This is what Häagen-Dazs’ ‘Save the Bees’ campaign did, and they managed to secure customer loyalty by branding their product using a social cause, which they advertised not as a gimmick, but as an educational endeavor and an emotional appeal to people. Not to mention the long lasting impact of being a Bee for five minutes of their life!

Read More [fa icon="long-arrow-right"]

Top tips on Running a Successful Marketing Campaign with a Photo Booth

[fa icon="calendar'] Jun 30, 2018 1:57:56 PM / by Samarth Bhardwaj

[fa icon="comment"] 0 Comments

When brainstorming for a new idea or a ‘growth hack’, innovation is the primary requisite. Every other company adopts different marketing campaign that can offer the target audience with a unique ‘n’ emotional experience. More importantly, it gives them the reason to use their brand or service. Companies have been trying growth hacks for long, and one of the old-yet-vintage hack is the photobooth - based marketing campaigns.

Read More [fa icon="long-arrow-right"]

Subscribe to WOWSOME blog

Lists by Topic

see all

Posts by Topic

see all

Recent Posts