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Vernica

Vernica
Vernica is a serial escapist whose getaways include novels, Reddit, cozy cafes, and terraces with a view. She is the mother of an Aloe Vera and a Spider Plant who keep her company as she browses the internet learning about obscure cultures and modern trends. On an average day you will find her aggressively posting memes to the internet, and trading memes with her friends. She hopes to one day write as well as some of her favourite authors, and publish something that appears on the first page of a google search.

Recent Posts

How Top Brands are Using Augmented Reality to Appeal to Kids

[fa icon="calendar'] Aug 14, 2018 5:49:12 PM / by Vernica posted in Augmented Reality Marketing, Brand engagement, mixed reality marketing, Augmented Reality game for children, augmented reality app for kids, augmented reality coloring books, Augmented Reality Toys

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 McDonald's is certifiably the King in the Kingdom of Kiddie Consumers. Their Happy Meals that offer children a ‘free’ toy (at the price of a premium on the meal), has become the order of choice for every family that sets a foot in the fast food chain. The giveaway toys are marketed as FUN, EXCITING, COLORFUL, RELEVANT and COLLECTIBLE to young children, and as free to parents. The children’s power to spend at these occasions drove McDonald’s success, garnering nearly 15% of it’s daily business and generating $10 million in revenue per day.

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Difference Between Virtual Reality, Augmented Reality, and Mixed Reality

[fa icon="calendar'] Jul 24, 2018 12:00:00 AM / by Vernica posted in augmented reality vs virtual reality, mixed reality vs augmented reality, How vr,ar,mr stack up, ar vr mr, what is ar vr mr

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Do you think you know the difference between Augmented Reality, Mixed Reality and Virtual Reality? Take the quiz towards the end to find out.

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Augmented Reality in The Field of Real Estate

[fa icon="calendar'] Jul 11, 2018 3:20:14 PM / by Vernica posted in augmented reality technology, augmented reality applications, augmented reality real estate, augmented reality use in real estate, augmented reality real estate marketing, real estate marketing technology, real estate and technology

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3 M's of Marketing: Mixed Reality, eMpathy and Social iMpact

[fa icon="calendar'] Jul 4, 2018 3:38:31 PM / by Vernica posted in empathy in business, empathy skills, empathy in customer service, empathy in business communication, mixed reality marketing, mixed reality technology, mixed reality applications, social entrepreneurship

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When problems plague our society, consumers turn to conscious consumerism to do their part in saving our world. As people begin to ‘purchase with a purpose’, it becomes the business’s responsibility to convince the customer that with their brand, people’s dimes make a difference, and the most convincing of all appeals is one that is emotional. Chris Milk, film director and CEO of virtual reality company Vrse, has described virtual reality and related technologies as the ultimate empathy machines. Imagine two different narratives. A salesperson comes to your doorstep bearing a speech about the oncoming extinction of honeybees and different graphs depicting their disappearance over the past 50 decades. Halfway through the presentation you lose interest, realize this is just another capitalistic sales gimmick, and close your door. Imagine the second narrative, when a salesperson comes to you with a simple headset, asks you for just 5 minutes of your time, and within those 5 minutes lets you experience the plight of an endangered Honeybee named Alex. With this VR headset, you step into the wings of Alex, and see your dying colony, and your livelihood being snatched from you. Within the five minutes, you experience the cause that the salesperson is pleading you to donate to, and for the first time you have found a reason to empathize. This is what Häagen-Dazs’ ‘Save the Bees’ campaign did, and they managed to secure customer loyalty by branding their product using a social cause, which they advertised not as a gimmick, but as an educational endeavor and an emotional appeal to people. Not to mention the long lasting impact of being a Bee for five minutes of their life!

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