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Lipi Bharadwaj


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5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

[fa icon="calendar'] Aug 9, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Interactive print ads, Interactive Prints, Print media advertising, interactive advertising, interactive print advertising, printing marketing ideas, print marketing

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 The January 2014 edition of  Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.

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How Can Interactive Advertising Enhance Your Business?

[fa icon="calendar'] Jul 26, 2018 11:52:10 AM / by Lipi Bharadwaj posted in interactive advertising, interactive advertising campaigns, interactive media advertising, future of interactive marketing, interactive marketing company, customer retention strategies, interactive advertising examples

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 In September 2015, JetBlue airlines invited regular New Yorkers to steal their advertisement. They had put up close to 150 interactive ads – which actually were poster-sized vouchers at bus stops across New York. The ad encouraged the viewer to peel off the ad, and win a prize in return – roundtrip flights, free ice cream, entry to a sporting event, etc. Walking away with a poster-sized coupon under your arm is not discreet at all – but the participants did not care, and this also provided additional exposure to JetBlue. Needless to say, #NYCTakeOff was a hugely successful interactive advertising campaign.

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What Do You Need For Killer Audience Engagement

[fa icon="calendar'] Jun 23, 2018 3:44:57 PM / by Lipi Bharadwaj posted in Audience Engagement, Increase audience engagement, Engage Your Audience, audience interaction ideas, audience engagement strategies, audience participation ideas

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What started as digital signage has now evolved into the interactive kiosk. A touchscreen device housed in a secure enclosure is powering web-based interaction that a customer can engage with at her own pace. Marketers are using this new point of interaction to attract customer attention, provide her with information about products, collect customer feedback and information, provide customer support and even as a point of sale. Interactive kiosks are versatile, can achieve deep audience engagement and be used in a variety of retail spaces.

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How to Build Team Spirit

[fa icon="calendar'] Jun 15, 2018 4:35:28 PM / by Lipi Bharadwaj posted in success, Build Strong Team, Team Spirit, Strong Team

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Every workplace wants to build strong teams. But very few understand how to inculcate the team spirit that keeps effective teams together. In the broadest sense, team spirit is born out of a sense of belonging to something bigger than oneself. It is driven by a shared commitment to achieve an objective or fulfill a mission.

Team spirit ensures that while members have assigned roles, and belong to certain departments - they work together towards the common mission. They feel unified as a group. It is important to remember that this general sense of team spirit is different from building a short-term team to achieve a specific, well-defined objective. While similar elements make up both, these are different objectives of team building and should not be confused with each other.

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You Want More from Your Job, What's More ?

[fa icon="calendar'] Jun 7, 2018 4:37:07 PM / by Lipi Bharadwaj posted in Want to Enjoy Your Job, Ways to Be Happy at Work, love your job, about the career, find your perfect job, Dream Job, dream careers

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There was a time when a job was a way to earn a livelihood. You were expected to be loyal, and be grateful towards the proprietors. Even if the work wasn’t something you enjoyed, it was important to keep working at it and get timely promotions - as you would climb up the ladder, work will get better. The money is all that mattered. The job economy was a scarcity economy - there were few jobs to be had and having one was a matter of pride.

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How to Create Experiential Marketing Campaign that People Love

[fa icon="calendar'] May 28, 2018 7:01:25 PM / by Lipi Bharadwaj posted in Technology, best experiential marketing companies, Experiential Marketing, Advertising, Experiential Brand Activation, experiential marketing campaigns, brand engagement marketing

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You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.

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What Makes WOWSOME Stand Out from Other Advertisers

[fa icon="calendar'] May 28, 2018 4:00:00 PM / by Lipi Bharadwaj posted in Innovative Technology, Print media advertising, Experiential Brand Activation, experiential marketing campaigns, brand engagement marketing, Brand Engagement Strategy

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Not more than two months back, brands were busy charting out their campaign plans for the IPL season. A leading brand in the field of education approached us with an idea. They wanted to build an advertisement that would launch an augmented reality game of gali cricket with a stick figure acting as a bowler throwing the ball at the player.

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How to Excel in Brand Management?

[fa icon="calendar'] May 23, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Brand engagement, marketing, brand engagement marketing, Brand Engagement Strategy, brand building and engagement

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Do you know how many websites are there in the world right now? Well, more than 1.5 billion and of these, not more than 200 million are active. Every day, there are new websites popping up and each of these websites compete with each other to reach their target audience.Note that it is irrespective of the fact that a Company is small, medium, or large - has a website in the initial stage of development or a dedicated up & running marketplace.

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Why you Need Green Screens for an Effective Experiential Campaign

[fa icon="calendar'] May 17, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Augmented Reality Marketing, best experiential marketing companies, Experiential Marketing, Experiential Brand Activation, Green Screen Photo Booth, Green screen photography, experiential marketing campaigns

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Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

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4 Ways to Capture your Audiences’ Attention

[fa icon="calendar'] May 15, 2018 5:55:05 PM / by Lipi Bharadwaj posted in Augmented Reality Marketing, Brand engagement, marketing, Print media advertising, Advertising

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To capture the chunk of the sales pie that your organization deserves, you will have to capture the attention of your audience. The overwhelming amount of data available can lead to analysis paralysis. Therefore, to get you started here are some easy steps you can take to hold your audience’s attention.

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