McDonald's is certifiably the King in the Kingdom of Kiddie Consumers. Their Happy Meals that offer children a ‘free’ toy (at the price of a premium on the meal), has become the order of choice for every family that sets a foot in the fast food chain. The giveaway toys are marketed as FUN, EXCITING, COLORFUL, RELEVANT and COLLECTIBLE to young children, and as free to parents. The children’s power to spend at these occasions drove McDonald’s success, garnering nearly 15% of it’s daily business and generating $10 million in revenue per day.
The age of Augmented Reality Driving is here, and it has a lot in store for each one of us. Car manufacturers are increasingly integrating augmented reality into their vehicles to replace traditional dashboards, increase safety of users driving on the road and push for autonomous vehicles in the coming future. Not all car manufacturers have been able to keep up with this trend, but certain companies have launched products and Augmented Reality Driving apps that users can take advantage of. So, let us dive in and see how augmented reality is changing the way we drive.
The January 2014 edition of Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.
The sports industry is unarguably one of the biggest and most profitable industries today. As with fields like defence, education, and medicine, the advent of Augmented Reality into sports will be a game changer. However, unlike most fields, AR Sports is especially exciting as it presents opportunities that must be examined from two perspectives: firstly, what it could mean for the players themselves and secondly how introducing Augmented Reality in the field would affect the spectator's experience?
In the summer of 2016, the gaming industry experienced a worldwide revolution with the release of Pokémon Go. With the introduction of Augmented Reality technology on a platform so accessible to the public, combined with the franchise that has the largest fan base on the planet, the game instantly went viral. The reach of the game could be witnessed by merely looking around in public - players could be seen walking, detached from everything around them, staring down at their smartphones as if it contained another dimension they had temporarily escaped into. The irony? For them it wasn’t just an escape, it was migration.
The finance department is considered as the brain of the business, the product offered is the body & the marketing department is the heart. This is because the marketing department taps oxygen & other nutrients to every part of the business. Hence, we can say that most aspects of your business depend on successful marketing. Unlike the old times marketing no longer deals only with the communication of the products and services to the customers.
How do you think the rise of Augmented reality will shape up the future? Let Anjani and Nuzhat guide you through Delhi in 2030 with their devices in hand.
In September 2015, JetBlue airlines invited regular New Yorkers to steal their advertisement. They had put up close to 150 interactive ads – which actually were poster-sized vouchers at bus stops across New York. The ad encouraged the viewer to peel off the ad, and win a prize in return – roundtrip flights, free ice cream, entry to a sporting event, etc. Walking away with a poster-sized coupon under your arm is not discreet at all – but the participants did not care, and this also provided additional exposure to JetBlue. Needless to say, #NYCTakeOff was a hugely successful interactive advertising campaign.
Do you think you know the difference between Augmented Reality, Mixed Reality and Virtual Reality? Take the quiz towards the end to find out.